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Pricing Strategies:
Analysis of income, expenses, cash flow, cap rates (market & actual),
GRM’s (market & actual), price per sq ft, cost per unit and comparable sales.
ICCC™ will provide a limited scope
appraisal comparable methodology analysis (CMA) including realistic financing options.
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Marketing Package:
property set-up, pricing analysis, comparable sales, similar properties
currently on the market, rent survey, demographic –economic reports.
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Internet ICCC™ Website Link:
The complete marketing package and other property information will be
placed on the ICRA© ICCC™ Internet software system to provide
easy Internet access and viewing of all of the property information to attract investors or cooperating
brokers to be e-mailed out to our network data base.
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Mailing Campaign:
Introduction “Just Listed”
color 6” x 9” postcard sent to all ICCC™ or ICRA© clients, all local property owners, all real estate agents and brokers that are actively
listing or selling similar properties. This post card will also include the property specific website
link for easy internet access for information on the property.
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Contract to Closing:
Writing up and Presenting Offers to Seller; Counter-Offer Process, Inspection/Due Dilligence, Buyer’s Loan Process, Escrow and closing..
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Loopnet & ICCC™ Internet Exposure:
Loopnet set up including a marketing package
available on Loopnet. Just listed property link to be sent to ICCC™ & ICRA© email
database.Secondary source of exposure via fax.
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Networking:
Network with select brokers, Property Management Companies, Lenders, Insurance
Companies, Title Company representatives, CPA’s, Real Estate Attorneys and Escrow Companies.
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Advertising:
Weekly ads in newspapers, real estate journals, magazines as appropriate.
i.e. L.A. Times classified and Wall Street Journal, etc.
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Seller Updates:
Weekly contact with seller to answer questions and offer feedback on buyer
response, so that we make the necessary changes or adjustments in order to accomplish the
seller’s goals.
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Pricing Updates:
Feedback to seller on number of showings or inquiries, number of similar competing properties available and selling including monthly review of recent sales activity and changes in the market (i.e. financing, etc.).
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Telephone Contact:
Telephone calls made to all clients and surrounding property owners with follow
up letters and marketing packages will be sent to all owners of similar properties. SWI will engage
additional marketing team if necessary.
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Inspect Property:
Complete knowledge of physical attributes and or commendations for capital
improvements or repairs.
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